First things first, I've had a good amount of experience with RSS. From following updates from Indymedia (http://www.twincities.indymedia.org : a site nearly everyone should add to their feed, if they have one) to simply assisting in writing forum and chat clients that use it for extracurricular purposes. It's one of those things you'd take for granted if you didn't go without it before.
Personally, I'm a fan of FeedforAll (www.feedforall.com). While not used for enlisting to feeds, it's much easier to create them and have things work out to your advantage. I'd even go as far as calling it "The Dreamweaver of RSS." I've never messed with RSS inside dreamweaver, however, so I don't even remember if they have one or even how good it is or not. What's cool is some sites have toolbars that you can download that have RSS feeds in them already. I know one of my preferred nerd PBBG sites Gal-Com has developed one recently, along with established news sites and search engines like Google and Yahoo have them like it's their job. It is.
The excellent thing about RSS is it reminds people about the information they're putting out. Whether it's through a toolbar, desktop widget or whatever way they chose to do it; it's keeping the information or updates they're supplying in the reader's or user's head. Whether it be news, forum updates or.. just whatever, it's keeping the customer or user in constant contact with the information they're putting on the web. Kind of like a smoker and nicotine; they've always got some reminder or it's always in the back of their mind.
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